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Tom and Jerry
Identity and key art
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Identity
The mark
Two characters everybody already knows, which is the hardest brief there is: there is nothing to introduce and nothing to explain, so the mark has only to be unmistakably theirs and unmistakably this season's. It is drawn to hold at a channel bug's size and to be reversed out of any frame of the show.
Key art
The sheets
Two posters and two key arts, delivered tall and wide from the same compositions. The pair exists because the campaign runs in two places at once — the 9:16 sheet on a phone and a lift screen, the 16:9 on air — and a single artwork cropped to both always loses one of them.
